Influence – The Principles Of Persuasion So the last 2 episodes have focused on six principles of persuasion and these principles were; consistency reciprocation social proof liking authority scarcity I got most of the information for these two episodes from a book called Influence: The Psychology of Persuasion by Robert Cialdini The book is highly […]
Principles of Persuasion – Part II
In the last episode I highlighted three of the six primary principles of persuasion – consistency, reciprocation and social proof. In this post I will look at three more – authority, liking and scarcity. Understanding and employing these principles can help your business grow. As a consumer being aware of them can help you make […]
The Principles of Persuasion, or How to Sell More Stuff – Part I
Sales Psychology and Business Websites If you can sell you’ll never go hungry. I’ve heard that a few times over the years and it’s pretty difficult to argue with. We’ve all come across people who have ‘the gift of the gab’, a way of talking to others that gets them onside, that makes them identify […]
Practical Ideas for Getting Incoming Links to Your Business Site
Incoming Links For Business Sites This week we discussed Page Authority and Domain Authority and the fact that they are metrics which go a long way to determining Google visibility as they reflect the trust and authority of incoming links. And as I said, don’t worry too much about what those numbers are – the […]
Domain Authority and Google Visibility
Domain Authority Domain Authority, like Page Authority, is determined by the quantity and quality of the links pointing to your domain as a whole. How important is it? According to the online marketing community domain authority is at least as important as page authority, maybe more so. What can I do to improve it? Get […]
Incoming Links and Page Authority
How To Increase Page Authority By Building Incoming Links Page Authority is a metric that measures how likely a given page on a website is to rank for search queries. Ultimately it doesn’t matter what that number is as everything is relative to you and your competition. Page Authority is calculated by the quality and […]