The first prediction about the Apple iWatch is that as ‘wearable tech’ it is going to be on your person all the time and this has implications for businesses in terms of local search and geo-targeting offers and coupons.
If the iWatch tales off one can only imagine that the number of local searches will increase and when combined with the potential for innovation developers via Apple’s WatchKit tool the latest gadget could impact local search in the same way iPad changed the way people interact with technology.
The iWatch is fundamentally different from other tech products as a result of its Taptic Engine which “Whenever you receive an alert or notification, or perform a function like turning the Digital Crown or pressing down on the display, you feel a tactile sensation that’s recognizably different for each kind of interaction,” the Apple Watch website says. “Combined with subtle audio cues from the specially engineered speaker driver, the Taptic Engine creates a discreet, sophisticated, and nuanced experience by engaging more of your senses.”
Analytsts are predicting the rise of ‘hyper-local’ searches – that is searches for locations that are within a short distance – and as a resul.t it is more important than ever for local businesses to have a presence on local search listings such as Google My Business.