Creating Quality Content For Your Business Website

Time is always an issue for busy business-owners and with creating quality web content being a time-intensive undertaking it is important to leverage this time and create content that will be relevant long into the future. What we call ‘evergreen’ content is what you should aim to produce on your company […] Read more »

Principles of Persuasion – Part II

In the last episode I highlighted three of the six primary principles of persuasion – consistency, reciprocation and social proof. In this post I will look at three more – authority, liking and scarcity. Understanding and employing these principles can help your business grow. As a consumer being aware of […] Read more »

Domain Authority and Google Visibility

Domain Authority Domain Authority, like Page Authority, is determined by the quantity and quality of the links pointing to your domain as a whole. How important is it? According to the online marketing community domain authority is at least as important as page authority, maybe more so. What can I […] Read more »

Incoming Links and Page Authority

How To Increase Page Authority By Building Incoming Links Page Authority is a metric that measures how likely a given page on a website is to rank for search queries. Ultimately it doesn’t matter what that number is as everything is relative to you and your competition. Page Authority is […] Read more »

Multi-media Content Creation for Business Websites

Content Creation for Business Websites Writing web content is one of the hardest and most time-consuming activities for business owners. Outsource this if you can. However in some circumstances where the business owner has a unique insight into the product or service it may be better to do it yourself. […] Read more »