Welcome to Lead Generation website’s weekly news video blog, where we bring you the relevant developments in Google and online marketing for small and medium sized businesses in the UK and worldwide. I’m Robert Keating and on this week’s edition we have Google confirm Penguin update expected for the end of October or the start of November; Google releases video series on taking your local business online; and local search ranking factors, a recap. For any more information on any of these topics, please email us at firstname.lastname@example.org. That’s email@example.com.
Without further ado, let’s move onto our first item. Google confirmed Penguin update for October and November. Well, Google have confirm that the Penguin update is expected. In Lead we’ve reported on this before. Google’s Penguin update is going to be run very soon for the first time in over a year. Another Google employee said at the end of October, the start of November is the expected time frame. Now, Google have already announced that they have stopped processing disavow files, as they collate their data for the refresh. We’re pretty sure this is going to happen soon. People have been waiting for this for over a year. The implication for business owners: Penguin penalises web pages for unnatural linking patterns, and these pages cannot be found easily in Google search. If you’ve been affected by the Penguin update, and you’ve been working to correct the issue, this is good news. Once Penguin is refreshed, if your work has been successful, then your pages will start to rank again. If you want to know more about Google Penguin and other factors, you can read our blog posts on Google Penguin and Panda penalties and updates and the 2014 ranking factors. Just click the links below this video.
Item number two. Google releases video series on taking your local business online. Taking your local business online is now called Google My Business. Google have released a video series to local businesses on how to establish an online presence, even without a website. I’d say that this is very welcome, because the whole Google Maps, Google Places, Google Local, Google My Business, whatever they’re calling it this week, is extremely confusing. It’s been linked in with Google Plus, with YouTube, and it’s been changed so many times. It’s very confusing. So it’s very good news for business owners that Google have released a video series. So the videos cover the following: Video one: Introduction and hot topics; Video two: Determine your business’ value-add and online goal; Video three: Find potential customers; Video four: Basic implementation and best practices; Video five: Differentiate your business from the competition; Video six: Engage customers with a holistic online identity. And that’s it. That’s the six videos. If you want to check the videos you can click the link below the video to view Google’s video series. I’d highly recommend that. It’s very useful and informative.
On to number three, local search factors. Seeing as Google has released their video series for local businesses, I thought we’d have a look at the ranking factors for local search. Now, the biggest killer of local search visibility– and when I say local search, we’re talking about the Google Maps listings, what we call the seven-pack. When you do a search for a local item, you won’t get the regular page results, you get the map listings in a little box at the top. Now the biggest killer of your local search visibility is incorrect NAP information, N-A-P information. N-A-P equals name, address, and phone number. So if you have changed your business name, address, or phone number, it is likely that you may have conflicting information online. Google will downgrade you for this because it doesn’t provide good user experience. Basically what Google says is that if you’ve got conflicting name, address, or phone information online then that’s confusing for the customer, and Google doesn’t want to confuse their users.
What are the primary ranking factors for local search? Well, reviews on Google are a big one. How well completed your Google local listing is, citations, which are mentions of your name, address, and phone number on third party websites – e.g. business directories, local blogs et cetera. Also the location of the searcher in relation to your address is important. And that’s probably one of the factors you can’t actually affect, but the other three you can. So how does it affect you? If you are a local business and you must have a working local search listing. Google now call your local listings, Google My Business. You can watch the videos series and they will help you set it up. If you don’t have a listing, you need to set one up now. And when you set it up, fill out your business listing on Google My Business completely, add images and videos if possible. They do allow you to upload certain parts and bits of content. Encourage customers to leave reviews. This could be difficult, but what you need to work on is a system whereby you can get your customers to leave you reviews on your Google Plus page, on your Google Business page. Ensure that your NAP information is correct. If you’ve listed in directories and the information has changed, then I encourage you to go into those directories and edit that information. Finally, build citations where possible. If you can get instances of your business name, address, and phone number out online when you syndicate content that would help.
Okay that’s it for this week. For more information please call us on 01708 208 889. That’s 01708 208 889. Or you can email us at firstname.lastname@example.org. That’s email@example.com. I’m Robert Keating. This has been Lead Generation Websites’ weekly SEO Video news. See you next week.