Onpage optimisation for Google’s Panda Update

  Google Panda – What is it, how does it work, what should I do? Google’s Panda Update is a specific algorithm run on a regular basis that targets low-quality sites. That is; the algorithm focuses on on-page content factors and user-experience to reward or punish sites with higher/lower rankings […] Read more »

Google ‘Penguin’ Refresh Due in 2014

Google’s Penguin Update is due for a refresh sometime before the end of 2014   What is Google’s Penguin Update? The Penguin Update was a significant tweak to the search engine algorithm that addressed linkspam. What is Linkspam? Linkspam is the use of unnatural linking to boost a website’s performance […] Read more »

SEO Ranking Factors 2014 – The ‘Searchmetrics’ Report

Searchmetrics has released its 2014 SEO Ranking Factors and Rank Correlations report, which it says provides an; “in-depth definition and evaluation of the factors that have a high rank correlation with organic search results.” The report focused solely on Google results and found the following; high-quality, relevant content ranks better […] Read more »

SEO for Local Business

Small Business SEO Target Geographical Keywords Every business wants more traffic to their website because more traffic equals more customers and more sales. There are various ways to get website traffic but the best way of all is to appear at the top of the search engines for terms related […] Read more »