Video News 10 September 2014

Click to get tutorial videos on Google+ SEO for Local Business

Welcome to Lead Generation Websites’ weekly news video blog where we bring you the relevant developments in Google and online marketing for small and medium sized businesses in the UK. I’m Robert Keating and on this week’s edition we have;

  • HTTPS as a ranking factor
  • Getty Images sue Microsoft
  • Google Plus and the death of Google Authorship

 

For more information of any of these topics, please email us at info@leadgenerationwebsites.co.uk.

That’s info@leadgenerationwebsites.co.uk

News item number one – HTTPS as a rankings boost.

Without further ado, let’s move on to our first news item which is HTTPS as a rankings boost. In August of this year, Google announced having that a secure domain – HTTPS as opposed to HTTP – is now a positive ranking factor. But a widely reported study by Searchmetrics suggests that there’s actually no discernible rankings boost as yet. But what is https? HTTPS signals to the browser to use an added encryption layer of SSL/TLS to create a secure channel over an insecure network. This is particularly useful for websites that take online payments. It’s achieved through the installation of SSL certificates onto a domain. What should you do? Purchasing and installing an SSL certificate is chargeable by web hosting companies. The certificate needs to be renewed each year and ultimately it will be of benefit to have an https domain. However, from an SEO perspective, there seems to be little benefit in purchasing and installing an SSL certificate right now.

News item number two – Getty Images sue Microsoft’s Bing.

This is all about the Bing image widget. We can see here the Bloomberg BusinessWeek screenshot. Bing’s image widget, which allows web designers to add collages and slideshows, is an infringement of copyright according to Getty Images. The complaint states that the widget allows copying and indexing of every image it finds without regard to the copyright status of the images and without permission from copyright owners. So how does this affect you as a business owner? Essentially, it doesn’t. It doesn’t directly affect business websites, however the implication is clear – beware of using images on your website that you do not own. If Getty Images are happy to sue Bing, who are of course owned by Microsoft, then they’d probably be happy to sue anyone, and it’s well known that Getty Images are quite aggressive. If you’re using images on your website that you haven’t paid for or you don’t have the rights to use then you could be in trouble. Bing have very deep pockets and so they can defend themselves. Do you?

News item number three – the death of Google Authorship.

Google Authorship is now dead. In August, Google announced that it was removing the author images from search results and that it would no longer recognize authorship markup. You can see from the graphic there, authorship code was a kind of website code which connected a Google Plus profile to a website author, to the author of content on the website, and Google’s idea was to build up an index of trusted authors, the idea being that when regular users go and search for something, they find an informative and useful article by a particular person. They would then like to seek out more articles by that person.

The way Google did this was by connecting the Google Plus page to the website so that every time a piece of content was posted or published, there’d be a little piece of code in there that would tell Google that it was connected to a particular profile page and that this author is trustworthy and so on. What used to happen, a piece of content that was connected to an author next to that piece of content in the search engines, a little profile picture would show up. Some time ago, Google stopped showing the profile picture and now they’ve removed authorship altogether.

What are the implications for business owners? Other than meaning that there is one less step to set up your Google profile correctly, there’s not much of a change for business owners and your website. It’s still important for establishing a brand with Google to set up a Google Plus profile and link it to your website and all your other online properties. These days, Google is very interested in brands. If you can establish your business as a brand in Google then that’s going to help you become more visible. That’s going to help Google understand more about your business and it’s going to allow them to serve your content and your pages for more relevant search queries.

You’ll also still need a Google Plus profile to set up a local business listing. They’ve recently changed this. It’s now called Google My Business. It’s all quite new and we’re still really waiting to find out exactly how this new Google My Business is going to fit in with the Google Plus business page and so on. We’ll be having a video on that in a few weeks once we get to the bottom of it. But in the meantime, if you want some Google Plus training for business owners, you can access a video tutorial showing how to set up and optimize your Google Plus personal profile for business. Just click the link below this video and you can watch a couple of videos showing you how to set up a profile and optimize it for your business to help Google understand your brand in its search engine.

That’s the end of this week’s video news blog. We’ll have more online marketing news next week. In the meantime, if you have any questions you can email us at info@leadgenerationwebsites.co.uk or call us on 01708-208-889. 208-889. Thank you very much. See you next week. Bye.

Click to get tutorial videos on Google+ SEO for Local Business